SOWMIYA KUMAR
DIGITAL MARKETER
WHO I AM?...
I’ve always believed that every brand has a heartbeat — and my job is to make the world hear it. My journey into digital marketing didn’t start with algorithms and ad campaigns , it started with curiosity. Curiosity about why people click, scroll, follow, and trust. Over time, that curiosity grew into a craft: turning stories into strategies and strategies into results.
About Me.
I’m an MBA graduate with a strong foundation in marketing and over a year of hands-on industry experience. I’ve also completed a specialized course in digital marketing, equipping me with expertise in SEO, PPC, Social Media Marketing, google campaigns, E-mail Marketing and more. I’m passionate about building impactful digital strategies that drive brand visibility, quality leads, and measurable business growth
Experience
2025
Management Trainee
Category Excecutive (Bangalore)
Akshayakalpa Organics Pvt lmt
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Conducted in-depth market research and competitor analysis to support new product launches and pricing strategies.
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Took end-to-end ownership of key product categories, including sales performance, campaign planning, and market penetration and Collaborated with cross-functional teams (Product, Sales, E-commerce) to execute go-to-market strategies
2024-2025
Management Trainee
BTL (Chennai)
Akshayakalpa Organics Pvt lmt
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Lead BTL activities and event execution, ensuring maximum footfall, engagement, and brand visibility within allocated budgets.
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Managed churn customer retention strategies, upto 30% including customer call follow-ups, personalized communication, and offer rollouts.
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Assisted in developing localized advertising plans aligned with regional preferences and market trends
2022-2023
Radio jockey
ANJA community Radio Station
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Worked as a Radio Jockey at a community radio station, hosting engaging shows and connecting with diverse audiences.
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Developed strong communication, storytelling, and presentation skills while creating meaningful on-air experiences.
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Interviewed many honorable persons in live.
Skills
Content Strategy Writing Campaign Management Branding
Social Media Events Content Creative Initiatives
SEO and SMM Optimization Analytics and Reporting Marketing funnel Paid advertising Market research analysis Competitor insights
My projects
A showcase of my digital marketing projects, featuring SEO optimization, social media growth, and content strategies that boost brand visibility and engagement. Each project reflects creativity and innovation
Comprehensive SEO Optimization Project for Business Website
Social media Content Marketing and Account Optimization Project
What i can do for you...
Search Engine Optimization
Enhancing online visibility through strategic optimization, ensuring brands rank higher and attract the right audience.
Social Media Marketing
Building a strong digital presence by creating meaningful engagement and driving brand awareness across platforms.
Pay per Click
Generating high-quality leads and measurable results through targeted, performance-driven advertising.
