SOWMIYA KUMAR
DIGITAL MARKETER
STEP INTO MY DIGITAL WORLD
Marketing beyond clicks and links
WHO I AM?...
I’ve always believed that every brand has a heartbeat — and my job is to make the world hear it. My journey into digital marketing didn’t start with algorithms and ad campaigns , it started with curiosity. Curiosity about why people click, scroll, follow, and trust. Over time, that curiosity grew into a craft: turning stories into strategies and strategies into results.
About Me.
I’m an MBA graduate with a strong foundation in marketing and over a year of hands-on industry experience. I’ve also completed a specialized course in digital marketing, equipping me with expertise in SEO, PPC, Social Media Marketing, google campaigns, E-mail Marketing and more. I’m passionate about building impactful digital strategies that drive brand visibility, quality leads, and measurable business growth
Experience
2026
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SEO Executive with 7 months of hands-on experience in on-page SEO, keyword research, content optimization, Google Business Profile management, and backlink building to improve search rankings and organic traffic.
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Skilled in using SEO and analytics tools to monitor website performance, optimize user experience, and support lead generation through data-driven digital marketing strategies.
2026
Management Trainee
Category Excecutive (Bangalore)
Akshayakalpa Organics Pvt lmt
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Conducted in-depth market research and competitor analysis to support new product launches and pricing strategies.
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Took end-to-end ownership of key product categories, including sales performance, campaign planning, and market penetration and Collaborated with cross-functional teams (Product, Sales, E-commerce) to execute go-to-market strategies
2024-2025
Management Trainee
BTL (Chennai)
Akshayakalpa Organics Pvt lmt
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Lead BTL activities and event execution, ensuring maximum footfall, engagement, and brand visibility within allocated budgets.
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Managed churn customer retention strategies, upto 30% including customer call follow-ups, personalized communication, and offer rollouts.
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Assisted in developing localized advertising plans aligned with regional preferences and market trends
2022-2023
Radio jockey
ANJA community Radio Station
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Worked as a Radio Jockey at a community radio station, hosting engaging shows and connecting with diverse audiences.
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Developed strong communication, storytelling, and presentation skills while creating meaningful on-air experiences.
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Interviewed many honorable persons in live.
Skills
SEO & Optimization
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On-Page SEO
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Off-Page SEO
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Local SEO (GBP)
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Keyword Research
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Technical SEO
Digital Marketing & Growth
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Market Research
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Competitor Benchmarking
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Lead Generation Strategies
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Marketing Funnel Optimization
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Online Reputation Management (ORM)
Analytics & Tools
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Google Analytics (GA4)
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Google Search Console
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Google Tag Manager (GTM)
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Microsoft Clarity
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Conversion Rate Optimization
Social Media Marketing
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Social Media Management
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Content Creation & Scheduling
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Community Engagement and influencer marketing
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Social Media Analytics & Reporting
Content & Search Marketing
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SEO Content Optimization
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Competitor Analysis
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Content Strategy
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Link Building
Collaboration & Execution
• Client Communication
• Project Coordination
• Performance Reporting
My projects
A showcase of my digital marketing projects, featuring SEO optimization, social media growth, and content strategies that boost brand visibility and engagement. Each project reflects creativity and innovation
Comprehensive SEO Optimization Project for Business Website
Social media Content Marketing and Account Optimization Project
My projects
A showcase of my digital marketing projects, featuring SEO optimization, social media growth, and content strategies that boost brand visibility and engagement. Each project reflects creativity and innovation
Comprehensive SEO Optimization Project for Business Website
Social media Content Marketing and Account Optimization Project
What i can do for you...
Search Engine Optimization
Enhancing online visibility through strategic optimization, ensuring brands rank higher and attract the right audience.
Social Media Marketing
Building a strong digital presence by creating meaningful engagement and driving brand awareness across platforms.
Pay per Click
Generating high-quality leads and measurable results through targeted, performance-driven advertising.
